May the firsts never end...

Read on to see what Ted (Account Executive, Digitas Health) has to say about his Lab experience.

After my first month on the Lab I was asked to write a brief summary of my experience. It started like this:

It’s been a month of firsts. 

My first ever brief. A commission from a client to create a short video. Two weeks, and a lot of scrunched up paper later, and I was working on my very first script. Three weeks more and we’re filming the thing! My first film. Welcome to the Lab!

Now, after completing my placements I can honestly say that the ‘firsts’ don’t let up. They are relentless and are one of the things that make the Lab so brilliant. So now I propose a slight amendment to my above summary; it’s been 6 months of firsts. A less catchy turn of phrase, but no less true.

The time has flown by and I have been lucky enough to spend it at 2 different agencies and in 2 different roles. I quite literally crossed the floor from working as a Junior Copywriter at Saatchi & Saatchi Wellness, to being an Account Executive at Digitas Health. This has given me a pretty unique perspective on life in the very different worlds of creative and client services. But in both instances there was one major similarity; you’re always getting stuck in. In fact, not getting involved is never an option. From day one you’re doing ‘real work’, from brainstorming, writing video scripts and sales presentations, to holding client meetings and managing your own work stream. There’s  very little time left for making people cups of tea! 

Luckily this wasn’t too daunting as my adoptive teams always made me feel welcome. I felt secure to ask the dumb questions and contribute to the work, reassured that they, and the wider agency would support me. This doesn’t just create a great environment for learning, it also encourages you to push yourself and take on work that you can apply your learnings to. You may not get it right first time but the agency has your back!

So the Lab is full on, it’s fulfilling, and it’s stimulating, supportive and dynamic. But the thing that has struck me most is that the Lab really is structured around you. Your interests and personal development dictate a lot of the work you end up doing. This approach is brilliant as it allows you to figure out where your strengths lay.

Personally, I found that I loved the creative work involved in copywriting but also the client interaction that is required of an account executive. The result? I was offered (and accepted) a permanent role that incorporates elements of both. I couldn’t be happier.

May the firsts never end….

Life at Langland...

Read on to see what Rohit (Account Executive, Langland) has to say about life at Langland during his Lab internship.

Everyone hates our industry. Ask anyone outside an advertising profession; no one likes ads. Most adverts are just terrible, yet they still try to claw their way through and harass us. So naturally people designed AdBlocker and the skip ad button. And I know we’re all guilty of whipping out our phones as soon as the TV adverts start. People just genuinely hate advertising. But, this is why Langland is so different.

Langland is the most awarded health-advertising agency in the world and as bold as this title is, it’s a well-deserved one. The work that Langland has produced is creative, engaging and captivating. It’s just a phenomenal collection that has been well crafted and beautifully executed (and they have a never-ending collection of awards to prove it). This little agency in Windsor do not make adverts; they innovate. 

Coming from a family of doctors, health-care surprisingly never interested me. The BMJ articles my dad read each day introduced a new definition of boredom and my brother’s medical textbooks always left me in a somewhat comatose state. Yet Langland does the impossible; it brings a new level of interest and excitement to healthcare.

I never dreamt my first job out of university would be within Publicis Health, let alone with a company like Langland. Where most people usually start in one job function, Langland kindly gave me the opportunity to develop in three. I was working in account handling, digital media and creative. It was this hands-on experience that really shows you what each department does and how they all fit together. From the way an account handler can read a client, to the way a creative can transform a brief into something uniquely imaginative, every person has helped pave the road to Langland’s success.

When I was 18 I knew I wanted to work in advertising, specifically as a creative. But I was petrified of what I’d find. I imagined this Gordon Ramsey-like kitchen, where people worked into the late night and fired by the early morning. But when I started, I never saw anything like that or even any screaming or violence. Instead I found a great place to grow, learn and develop. A place where some of the best creative ideas were born and imagination thrived. Regardless of departments or titles, you’ll always find the kindest people at Langland and some of the best mentors in the industry.

Without sounding too corny, I’ll always remember my experience at Langland. I was one of over 200 applicants for only 4 positions, but Langland saw something in me. Even as just a lowly intern, I was able to develop my own pro bono project and pitch it to the CEO of Langland. Not many companies would ever let an intern do that, so I’ll always be grateful for that opportunity. But most importantly, I’ll remember Langland because of the positive difference they actually make to the world. Anyone with enough conviction can make money and win awards, but this is an agency that creates work designed to help people. How many other businesses can really say that.
Passionate, creative and always driven, Langland is a bright-shining jewel within Publicis Health and I am insanely proud to have been a part of them.



Inside Scoop: The Assessment Day...

Want to know what it’s like to join us at The Lab Assessment Day?  In this article, Ella Beirne (Business Support Assistant, The Lab 2016) talks us through her experience...

"Receiving an email to tell me that I was successful in the initial application and phone interview to Publicis Health’s ‘The Lab’ scheme meant one thing: an invitation to the Assessment Day at Publicis Health's Head Office in Kensington Village. The Lab was launched back in 2014 to help expand Publicis Health’s pool of top talent and grow the next industry bright sparks from within. Not only this, Publicis Health wanted to open their doors that little bit wider by providing an opportunity for those with a passion to work in health & wellness communications to apply for The Lab, regardless of their educational background or prior experience.

So, I spent the next three weeks preparing, planning and practicing every day, consciously aware that there was just one stage between me and ‘The Job’ that I wanted so badly.

Before I knew it I was stood at the train station with a tube map, my handwritten preparation notes and a deep sense of determination flowing through my veins. Approaching Kensington Village was daunting, all I could think about was who else would be there, what experience they would have, who would be assessing me and what gruelling selection process they would put us through, none of which was eased by the fact that I was an hour early…

However, 1pm came round quickly enough and I was soon shaking hands with my competitors before we were all guided up a small spiral staircase and ushered into a room, where we were greeted by the faces of those who were going to be watching us like hawks – The Assessors.

Task one was simple and more of an ice breaker: a t-shirt with a printed crossword containing adjectives on the back. The job? Find the words that best describe us. The problem? The first word I spotted was ‘boring’ – not quite the way I would like to describe myself to my potential future employers! The solution? Work with others to find more complimentary adjectives (which we were allowed to do!)

Task two was the start of the formal assessment: A Debate about the Sugar Tax. We had been put into group A and group B which determined our debating fate. Twenty minutes of discussing, building our claims and considering the opponent’s arguments and we were stood presenting our debate against the ‘For’ team.

Once we had finished, the room was open to questions from both the other team and the Assessors and, of course, I was asked a question by the HR Generalist which quickly prompted my fight or flight response. Luckily the former took precedence and somehow I managed to formulate a succinct and sufficient answer.

Task three was to assess our creative flair, which is somewhat lacking from my skillset. The director of the Bowel Cancer UK Charity presented our task, which was a live brief: to encourage the public to take and send samples to be tested.

Fingers crossed that any essence of creativity I had may make an appearance, I began racking my brain for ideas that were 1. Sensible, 2. Original and 3. Inventive and, to my amazement, a few did pop into mind. However, I then zoned back into our briefing to hear ‘an almost £0 budget’… which instantly threw all of my ideas into the recycling bin. But we were off, our 20-minute timer was ticking and once again, we began discussing, building and considering ideas. Brainstorming on a large presenting board, I wrote down the thoughts from the team and we quickly whittled down the more questionable ideas to two. Luckily this time we presented first, ignorance of the other teams ideas was certainly bliss. The audience laughed (still not sure whether this was with us or at us), but we got through it.

Just as I thought the assessment process was almost over, we were told that we had to undertake an ‘Attention to Detail’ task… and I had forgotten my glasses. Each candidate was given a different brief printed on paper, with various spelling, grammar and punctuation mistakes. The room fell silent, as each of us began reading, highlighting and editing the documents in front of us. I had never realised how many times an individual can doubt their spelling abilities until that day! I read the brief three times, each time finding new ‘mistakes’ and changing my mind again. I was sure I had completely failed the task, and began thinking about how much a dog walker is paid…

The clock hit 4:30pm, and we were at the final stage: an interview. Each assessor was assigned to a candidate, so as we sat waiting to be ‘collected’ by our interviewer, I hoped that mine would be kind to me. I was extremely fortunate to be paired with Rianna, and as she approached me a sigh of relief came over me. The interview was certainly different – based on Pack Types. Rianna handed me a deck of cards, each with an adjective on, and asked me to pick twelve that I felt best described me (which was actually really challenging!) which we then discussed.

Finally it was all over. The last challenge? Navigating the London tubes to find my way home.

I received a call three days later to tell me that I had been successful in securing a position at Tardis Medical Consultancy, as a Business Support Assistant. I can safely say this was one of the best phone calls I’ve ever received! Looking back, although the assessment process certainly challenged me, I am so glad that I applied and so grateful for this amazing opportunity."

Ella Beirne, Business Support Assistant, Tardis Medical Consultancy (The Lab 2016).